The automotive industry is undergoing a radical transformation. Ownership is giving way to usership, and traditional vehicle sales are being supplemented—and in some cases replaced—by digital services, subscriptions, and smart mobility models. As this shift unfolds, a new layer of complexity emerges: a dynamic, multi-actor ecosystem where interoperability and real-time integration are no longer optional—they’re essential.
In this environment, Payment Orchestration, combined with Embedded Finance, is becoming a cornerstone of innovation, enabling seamless financial flows across a fragmented value chain while unlocking new revenue models for manufacturers, dealers, mobility providers, and financial institutions.
Today’s automotive industry is no longer defined solely by vehicle production and sales.
With the advent of servitization, the supply chain is increasingly evolving towards a mobility ecosystem, where services around the "connected" car become the main focus. In this context, mobility companies are integrating financial capabilities such as: in-car payments (e.g., fuel, tolls, parking); subscription-based models (e.g., car leasing and shared mobility services); insurance-as-a-service (e.g., on-demand, usage-based policies) and digital wallets (turning vehicles into platforms for commerce, leisure, and entertainment).
This servitization of mobility brings undeniable opportunities—but also significant operational complexity to manage:
and all of this obviously also impacts a topic that has always been a key concern for car manufacturers: the forecasting of financial flows.
The good news is that this transformation also brings new opportunities, arising from the ability to use the enormous amount of data that manufacturers have at their disposal to transform it into value-added services to offer to the end customer exactly when and where they need them. This new opportunity is called Embedded Finance and is now among the investment priorities of European corporations when we talk about financial services.
In 2024, the global integrated auto financing market surpassed $2.5 trillion, with an expected compound annual growth rate (CAGR) of 11–12% through 2030¹. This rapid growth signals a new direction for automotive financial services—one that depends heavily on digital payment solutions and embedded infrastructure. Notably, dealerships that adopt integrated financial services see, on average, a 20% increase in conversion rates².
What’s more, automotive companies are increasingly partnering with financial institutions to deliver banking and lending services directly through their digital channels³. These integrated services are not just enhancing customer experience—they're transforming business models. Companies offering embedded financial services can achieve margins up to 2–5 times higher than their core business lines⁴. And 60% of customers say they are more likely to stay loyal to a brand that offers useful financial services over time⁵.
Disconnected systems, manual processes, and limited interoperability make it difficult to manage payments across channels, partners, and regions. As mobility becomes more fluid, digital, and subscription-driven, the need for a centralized orchestration layer becomes urgent.
Payment orchestration provides a unified infrastructure to manage, route, and optimize payment flows across providers, methods, and customer journeys. It ensures that transactions are:
According to a Capgemini report, more than 55% of automotive executives report challenges in payment reconciliation, mainly due to inconsistent data, manual processes, and complex revenue streams. Orchestration combined with Embedded Finance, not only mitigates these challenges, it enables strategic payment automation and end-to-end visibility.
Embedded Finance plays a crucial enabling role in this new landscape. By seamlessly integrating financial services into automotive platforms—whether in-app, in-vehicle, or via third-party portals—it becomes possible to deliver contextual, frictionless experiences that convert and retain users.
Key use cases include:
A powerful example of how payment orchestration and embedded finance can support transformation in the automotive industry is the collaboration between Toyota Financial Services and Fabrick. Together, they built a new digital infrastructure that redefines the financing journey for customers, delivering seamless, integrated services across all touchpoints.
The collaboration showcases how digital payment solutions and integrated payment systems can enhance mobility. It also demonstrates the value of ecosystem collaboration—uniting OEMs, financial players, and tech providers under one orchestration layer.
Explore the Toyota & Fabrick customer story
Despite technological advances, many friction points remain in the automotive and smart mobility customer journey:
Payment orchestration, especially when combined with digital payment solutions, addresses these challenges holistically—streamlining operations, enabling automation, and delivering better customer and partner experiences.
As the automotive industry continues its evolution toward connected, subscription-based, and on-demand services, orchestrating financial flows becomes a key competitive advantage. Whether it's enabling faster financing, improving customer retention, or unlocking new monetization models, a well-architected orchestration layer ensures:
Ultimately, payment orchestration is not just about efficiency—it’s about enabling the future of smart mobility. It gives OEMs, fintechs, and service providers the agility they need to thrive in a market defined by speed, personalization, and seamless user experience.
Fabrick’s Payment Orchestra solution not only accepts and centralizes multi-channel end to end payments, but also brings automation and added-value along the entire payment and financial lifecycle.
Integrated Automotive Finance Market Size and Forecast to 2030 | Globenewswire.com, 2024
Unlocking Growth in Automotive Retail through Embedded Financial Services | McKinsey & Company, 2023
Automotive Banking: A New Growth Engine for OEMs | McKinsey & Company, 2023
Embedded Finance: A Strategic Opportunity for OEMs | McKinsey & Company, 2023
The Embedded Finance Opportunity in Mobility and Automotive | Accenture, 2023