Effective cash flow management is no longer just a back-office routine. When financial services are embedded directly into the platforms where companies sell, buy, and operate, cash flows become faster, safer, and more predictable. This article explores how embedded finance improves liquidity through real examples—like pay by bank—and offers practical ways to redesign payment flows for better cash flow optimization.
Even profitable companies can struggle if money arrives late or unpredictably. Here’s why focusing on cash flow optimization pays off:
Industry research consistently highlights the visibility gap: most treasurers report they want more confidence in real-time cash positions—proof that better data and embedded execution still matter.¹
Current DSO (Days Sales Outstanding) levels in the UK are unsustainable for many businesses, particularly SMEs operating with limited cash reserves. The UK government has recognized these extended payment periods as problematic and has implemented reforms.
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Source: Time to pay up: Toughest crackdown on late payments in a generation unveiled in plan to back small businesses
Embedded finance integrates payments, accounts, and credit directly into non-financial platforms (ERPs, marketplaces, vertical SaaS). Instead of sending users to external portals, financial actions happen contextually—at checkout, at invoice, at purchase order—so payment flows speed up and cash flows stabilize.
What changes for liquidity is straightforward:
The result: fewer surprises, faster collections, and stronger working-capital positions.
Pay by bank (account-to-account payments) embeds bank-to-bank rails into the purchase or invoicing flow. For B2B, that can mean timely settlement, lower fraud risk, and fewer reconciliation headaches.
Here are a few quick wins can be implemented right away:
Platforms that embed account-to-account options report smoother settlement and fewer payment failures—benefits that cascade into lower DSO and tighter cash flow control.²
When a platform supports real-time payments or instant payouts, sellers can receive funds within minutes instead of days. That immediacy reduces the need for emergency credit and improves cash flows without adding complexity for finance teams.
When you enable real-time payments or instant payouts, here’s the impact you can expect:
Market analyses show embedded payment capabilities are scaling quickly, particularly in B2B flows, as platforms compete on speed and reliability.³
Beyond speed, embedded finance can reshape payment flows and working capital:
Payment orchestration sits upstream of all your payment flows, routing each transaction to the optimal rail or provider in real time (A2A, cards, RTP, wallets) based on cost, success probability, currency, or geography. When combined with automatic reconciliation and split settlements, orchestration becomes a cash-flow engine:
Companies don’t just need more data on cash flow—they need payment flows designed for speed, certainty, and control. Embedded finance delivers exactly that: pay by bank for faster B2B receivables, instant payouts for immediate liquidity, embedded working-capital tools to smooth gaps, and payment orchestration with automatic reconciliation and split settlements to make every transaction work harder for liquidity. Put simply, embedding finance where business happens is how firms achieve durable cash flow optimization—with fewer surprises and more room to grow.
Deloitte 2024 Global Corporate Treasury Survey
Edgar, Dunn & Company, Embedded B2B Payments
PYMNTS, Embedded finance powers B2B modernization across platforms



