Data Strategy

Rely on the experience of the best Italian PSD2 data provider to obtain unique insights on the market and make scenario forecasts, which are essential for your business strategies.

Understand the past to better guide future choices

Fabrick has created Market Insights and Data Discovery solutions, which help financial and non-financial players monetize PSD data through immediately actionable information.

MARKET INSIGHTS

Find out more about your customers and non-customers’ buying behaviors. You choose the granularity of the information: single user, groups of users or the entire target market.
What we analyze:

– Who they are -> Age, gender, type of customer
– What and how they buy -> Category, subcategory and tool used for the purchase
– When ->When and how frequently
– Value -> Average and maximum amount transacted
– Where they buy -> From which merchants

Benefits

EFFICIENCY

Cost advantage over the acquisition of market reports

EFFECTIVENESS

Cost rationalization thanks to targeted marketing actions

AUTONOMY

Greater autonomy on the frequency of market research

DATA DISCOVERY

Harness the power of Fabrick’s predictive models to make projections on the future behavior of your customers and non-customers. Choose the granularity of the information: single user, groups of users or the entire target market.

What we can predict:
– What and how they will buy -> Category, sub-category and tool used for the purchase
– Time ->When and how frequently
– Value -> Average and maximum amount transacted
– Where they will buy -> From which merchants
– Probability -> Time interval with degree of confidence

Benefits

RETENTION

Reduction of the abandonment rate thanks to a better forecast of customers’ future choices.

EFFECTIVENESS

Maximization of the value spent on each customer, thanks to targeted cross-selling proposals.

MARKET EXPANSION

Opportunities for acquiring new customers, thanks to a better knowledge of their habits and for the recovery of former customers, through “win-back” campaigns.

How it works

Use cases

Credit & investment Forecast

Banks and financial institutions can, for example, design marketing campaigns for insurance services and credit solutions, aimed at customers with the highest probability of spending on travel.

Costumer spending potential

A merchant operating in a specific category can plan marketing actions aimed at those customer segments that historically spend the most in that sector.

Competition Analysis

A retailer can plan his next strategic moves by analyzing the behavior of its customers when they buy from competitors.

Loyalty Programs

A hotel chain could optimise the efforts of a loyalty program by analysing the purchases that its customers make from competitors.

Churn Probability

Companies can prevent the risk of abandoning their product / service by customers who are not entirely satisfied, by implementing retention actions.

Win-back campaigns

The analysis of socio-demographic and lifestyle characteristics can help companies plan campaigns to recover lost customers.

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