Moneyfarm & Fabrick, a natural but not obvious partnership
Fabrick is first of all, business side, an ecosystem. Fabrick is first of all, technology side, a platform. Moneyfarm is one of the most brilliant fintech, innovative companies in the financial world, based in London but DNA all Italian. It was therefore very natural a partnership between these two realities, being both aimed at offering an innovative service, both in substance and in its usability.
Fabrick is first of all, business side, an ecosystem. Fabrick is first of all, technology side, a platform. Moneyfarm is one of the most brilliant fintech, innovative companies in the financial world, based in London but DNA all Italian. It was therefore very natural a partnership between these two realities, being both aimed at offering an innovative service, both in substance and in its usability.
What is digital wealth management and what is it for
Moneyfarm, in fact, is a company specialized in offering Wealth Management solutions. In an increasingly digital world, however, with the consequent general removal of access barriers and transaction costs, Digital Wealth Management means more and more the possibility to offer savings solutions that are simple (i.e. clear to understand and evaluate), convenient (i.e. where it is easy to bring back a gain, or minimize the loss, in relative terms) and accessible (i.e. where the initial entry capital may not have to be high).
Digital Wealth Management, in a few words, is only the last chapter of a book that began to be written several years ago, with the birth of stock exchanges and consequently of funds. The funds are nothing more than mechanisms for raising capital to place “bets” by buying and selling shares of different companies. With the dizzying increase in supply due to an unprecedented expansion of the economy (from the post-war period to the present), with the arrival of artificial intelligence and its algorithms, and with the spread of smartphones almost everywhere, those first digital wealth management solutions, accessible only via the web and only for a few, have gained space and relevance. Which they continue to do, thanks also to skillful and convincing pioneers, just like Moneyfarm.
Moneyfarm and Fabrick join forces
Fabrick, which on the other hand is a platform specialized in offering specialized financial services where the customer most requires it, can now, together with Moneyfarm, offer to all those banks, fintech banks, and those management software providers, a way to build an investment product within their solutions: i.e. an easily achievable strategy of customer loyalty, where you can present solutions that allow you to develop more comprehensive behaviors.
Advantages of the partnership
The advantage of the collaboration turns out to be rich in facets, being able to respond to the needs of even very different customers.
For those who, like banks, are looking for new ways to offer their customers solutions that no longer respond only to strictly financial needs, but also to requests for User Experience, i.e. the use of the service itself, Fabrick is an intermediary that can easily digest and insert this type of novelty faster and with significantly lower start-up costs compared to market alternatives.
For those clients, such as fintech, who are instead committed to building a customer base and for whom offering new services in an easy and fast way is a necessity dictated by the market (as well as investors), Fabrick is a platform that allows to integrate quickly and scale immediately, enriching the Digital Wealth Management service offer with even more basilar banking services, able to offer a complete and perfectly integrated solution.
